UCTV highlights the University of California's core missions—teaching, public service, and research—through quality, in-depth television that informs, educates, and enriches the lives of people around the globe.

The University of California television channel (UCTV) creates a place where the general public can become part of the multitude of activities that constitute the life of a research university: the excitement of discovering new ideas and knowledge; unmeditated dialogue on major intellectual and civic issues; the exploration of scientific concepts and research; medical breakthroughs and practical health information; and the presentation of poetry, drama, music and other visual and performing arts.

The statewide campuses, national labs, and other institutions of the University of California produce programming for UCTV. The program schedule provides blocks of time for thematic purposes (science, health, arts, public affairs, humanities) and for individual campuses. Programs include documentaries, lectures, interviews, research symposia, artistic performances, and more formal educational material that crosses a variety of disciplines. UCTV also reaches beyond the University, establishing partnerships with prestigious community organizations to capture and create programming of value and interest to a wide range of viewers.

Increase public knowledge of research developments and appreciation for their impact on everyday life.

Provide the general public with timely and in-depth information on a variety of subjects.

Disseminate academic content to general and specialized audiences, including career professional development in areas such as engineering and the health professions.

Partner with community-based institutions to expand programming content.

Continue to be on the cutting-edge of the merging television, personal computers, telecommunications, and the Internet.